About me.

I started working professionally in digital marketing in 2010. Since then I have worked across SEO, affiliate marketing, linkbuilding, websites, advertising, reporting, hosting and the less glamorous infrastructure that keeps those things running.

I am a co-founder of Uprankd, an SEO agency. Most of what I know came from something basic being wrong: an offer nobody could explain, a checkout that silently failed, a report built on numbers nobody had checked.

That is why I wrote The Small Business Online Survival Guide, a practical guide for small business owners who want to spend on websites, SEO, ads, software and AI only when the business is ready to use them.

I am a nature lover. I did a lot of photography a few years ago and stopped when I moved to the city, because I could not see the beauty in it. Then I started a bushcraft YouTube channel, and the camera came back with it.

Most trips are solo camping with my German shepherd, Floki: a tarp, a fire, some food and a tree worth climbing. I am still learning to film.

Before that, Maija and I spent four months on the road, from the Netherlands to Spain and Malta, sleeping on strangers' couches and writing it all down.

Elvis